Why Run An SEO Audit?
So, you need to rank higher in Google. Gone are the days of just altering a few header tags and placing a few keywords on-page to get great rankings. Google has become much more complex in how they compute their ranking algorithm. With over 200 ranking factors uncovered (but still no-one knows the secret sauce), an SEO’s job is a lot more technical than it used to be. Having an in-depth SEO Site Audit is vital in your quest to rank higher in the organic search engine results pages.
A Site Audit Provides Vital Insight:
You have to know what’s going on on-page before you start making changes! You need to examine your websites performance across various metrics. Auditing will reveal just how much SEO work needs to be done, if any website re-design needs to be implemented and what changes are needed to achieve your traffic goals.
By analysing a full technical website audit you can get a deep understanding as to how visible your website is seen by visitors and within the major search engines.
Uncover Technical Issues:
Broken links, pages that don’t load, pages that cannot be indexed are just some of the technical SEO facets that can revealed with a thorough look into your websites architecture.
You want to offer the best user experience for visitors to your website. As an example, maybe several web pages are buried deep within your site. This ‘click depth’ (the amount of clicks needed to get to a page from your homepage can be quite revealing).
Technical Questions That Need To Be Answered:
- Do you know how fast your website loads? (Site Speed).
- How is the internal linking distributed throughout your website?
- Is your website mobile friendly?
- What are the status codes of all your pages?
- Broken links? if so, how many and where?
- How many backlinks do you have and in relation to your competitors?
- Schema – do you have this implemented on your website?
- Do you have validated html and CSS code?
- Meta tags and title tags used correctly?
These and many more technical seo questions can only be answered with a thorough website audit.
Technical SEO Audit Summary:
Ranking higher in Google SERPS, gaining visitors that stay on your website longer with intent is part art and part science. Google has made ranking higher a much more technical practice for the SEO. I run technical seo audits that will uncover if your website is well coded, and is optimal in the many areas the audit will cover.
Not only on-site but off-site backlink analysis is crucial to your visibility and marketing presence.
With the addition of Local SEO and Social channels that need to be analysed, a complete SEO audit is key before any strategy is implemented.
Contact Me For An SEO Audit:
Websites are complex. A technical SEO Audit is your starting point for all SEO. For a complete SEO Audit contact me, your UK SEO Expert.